Deji started out his professional career at SONY EUROPE as a Market Analyst responsible, for the UK market just after completing his masters’ programme at the prestigious Cranfield School of Management. Deji moved into the contracting sphere after this, where he had various senior analyst roles with numerous blue chip companies such as NPD and WALT DISNEY, just to name. He was head hunted by DunnHumby, which is an international marketing Consultancy that handles all the Strategic marketing and corporate planning for TESCO worldwide to mange TESCO’s customer loyalty scheme in the UK. He was with DunnHumby for a couple of years and made a mark by being part of various teams, which managed to increase the revenue for this major client to what at the time was a UK record for a British retailer and in the process introducing new engagements for the brand such as Tesco Direct. He moved to Nigeria in 2007, to join Megalectrics Limited, as the General Manager for THE BEAT 99.9 FM and CLASSIC FM and has been integral in getting the stations and the brands in the consciousness of the listening public in record time. In the years since Deji has led the various teams that set up NAIJA FM as part of the mix of stations under the Megalectrics group and extended the reach of BEAT FM to the ancient city of Ibadan.